Paid search (SEM) enables you to buy listings in the “sponsored” area of a search engine. There are a variety of paid search programs, but the most common is called pay-per-click (PPC), meaning you only pay for a listing when a prospect clicks your ad.


Why Pay-per-Click Advertising”PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

Why Pay-per-Click Advertising

Guarantees advertisers high rankings on thousands of words, generating maximum clicks in a very short period of time.
Optimum list placement with top-tier search engines, including Google, Yahoo, Overture and MSN, as well as hundreds of other search engines, for targeted search terms.

Flexibility of media placements.
With Pay-per-Click, the search engine guarantees advertiser placement, unlike search engine optimization, which is based on search engine algorithms.

How to Choose Keywords

Keywords trigger your ads on the search engine. They ensure that your message reaches someone who likely has a high level of interest in your product. You can increase your ads’ effectiveness by choosing keywords that are:

*Relevant to your Web site
*Specific to your product or service
*Popular with Internet searchers
*Within your budget

You want to be able to solve the searcher’s problem or answer his or her question. By bidding on keywords that closely match the content of your Web site, you’ll ensure that searchers are looking for the things you offer when they see your ad.

The more specific your keywords, the less competition you have for them. That means your ad may be placed higher, and your costs may be lower.
Consider, for example, the word “hats”. It returned 60.3 million results on Google. But “cowboy hats” returned a mere 1.5 million results. If you sell cowboy hats, you can stand out on the “cowboy hats” results page, but get lost under fedoras and baseball caps on the “hats” page.

Which words are people actually using to search for products like yours? A keyword is only good if many people use it. Fortunately, you can find the search volume on a particular keyword through the search engine Web sites. This is extremely helpful when deciding whether to bid on Web site or website, for example.

Fits Your Budget
Supply and demand drive the prices on keyword bids, so your budget may influence the words you choose. If your first choice keyword costs more than you’d like to spend, price your second and third-tier options as well.

Keyword Targeting Strategy

Tangelo Digital Media focused keyword targeting strategy concentrates on opportunities to achieve optimal results through natural search with qualified clicks and maximum conversions. Digging out and optimizing keywords, which better qualify clicks and effect action, is the essence of a keyword targeting strategy that delivers results.

We provides powerful strategies that overcome the challenges of creating and implementing cost effective, advanced search engine marketing programs.

Our Experience

We have successfully developed, implemented and optimized over 100 online marketing campaigns that have included our advanced SEM strategies.
Our experienced search engine marketing professionals have executed strategic, customer-driven marketing campaigns, providing dramatic ROI for our clients.

Keys to Successful Advanced SEM Programs
*Implementing a comprehensive, dynamic tracking solution to ensure an effective pay-per-click search engine marketing strategy.
*Effective website analytics that offer both powerful analytics and site optimization solutions, driving higher conversions and accelerated ROI.
*Implementing an effective bid management tool.
*Implementing a keyword portfolio that successfully integrates thousands of searches.
*Content Optimization
*Identify target keywords for optimization and updating page titles
*Review content for keyword usage and make recommendations
*Identify topics for new content development
*Identify content that can be accumulated as a long term strategy
*Meta-Data Optimization
*Update titles, Meta keywords and descriptions on all content pages
*Highlight keywords in visible locations of the page
*Optimize objects such as images with an alternative content
*Format keywords to weigh more by search engines
*Website Structure Optimization
*Remove dynamic content or convert it into static components
*Extract text from banners and images
*Add a site map
*Minimize website items which may negatively impact ranking
*Identify, fix or remove broken links
*Dynamic Content Optimization
*Code on dynamic pages to achieve Meta data optimization
*Code on dynamic pages to plant target keywords for content optimization. Google, Yahoo Sitemap
*Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google, Yahoo, and MSN.
*Periodic sitemap submissions to reflect site updates on-time
*Manage broken page links
*Link Optimization
*Add and optimize internal links
*Submit websites to major portals, open directories, databases and search engines
*Develop an external link strategy
*Usability Optimization
*Define user profiles and optimize content to fit those profiles
*Identify and correct negative screen design elements
*Identify and correct negative navigational elements
*Website Performance Optimization
*Insert code to track campaign and keyword performance
*Generate monthly site traffic reports including keyword ranking
*Optimize performance based on monthly reports

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