Reasons Your Business Needs HTTPS The rules have changed about what good website security means—starting with a new minimum requirement for all website pages to support encrypted connections. The good news is you’ll gain other valuable benefits by adhering to…
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Google Has Issued the Official Warning—Encrypt by July 1 or Else
Google Has Issued the Official Warning—Encrypt by July 1 or Else If you’ve been following website security industry changes, you may know that the move by browsers to warn visitors of webpages served via HTTP as “Not Secure” has been…
What New Did We Learn About Email Open Rates from Mailchimp?
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be…
Facebook Changes Its Video Features Again
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as……
What Beats the Superbowl Ads Budget?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on….…
Is It Possible to Target Baby Boomers on the Web?
The U.S. senior population is expected to double by 2050. And while they’re staying healthier longer, and living longer too, these ads deftly demonstrate that life’s packed with curveballs you don’t expect—like strokes or broken hips. (We often forget that,…