8 Deadly Mobile Marketing Mistakes and How to Avoid Them
Mobile marketing can turn your brand into a household name and boost your profits through the roof – but only if you're doing it right. Luckily, tons of businesses have come along and made every single mistake in the book so that we can learn from them. Here are 8 biggest to avoid.
Directing Mobiles to Your PC Site
In order to do any kind of mobile marketing, you need a mobile version of your site. Mobile users pretty much pull their hair out in frustration trying to navigate a PC website. When they hit your PC site, which is so busy-looking on a small mobile screen that they can't make heads or tails of it, they'll click the back button fast. No matter how nice an offer.
Does a Mobile Website Increase Your Profits?The short answer: Yes.
A recent survey by Web.com says 84% of small businesses that go mobile see an increase in profits. That's a pretty high percentage and you can imagine that 84% of those small businesses aren't marketing geniuses. They just realized that their customers were on their mobiles 24/7 and they needed to be there too.
All of the marketing experts online are predicting that mobile will be even more important to businesses in the future. Global financial services firm Morgan Stanly released a report a few years ago saying that mobile web surfing would surpass desktop usage by 2015. The report showed that mobile use was growing exponentially.
People are increasingly looking for offline businesses on their mobile devices, and this means it's time to get on the ball..
What Is a Mobile Website?
I've got bad news for folks who like sitting in front of a PC – the desktop computer is going the way of the dodo. Every day about a gazillion new mobile devices are sold. That's not an exact figure, but it's bound to be close. No matter what kind of business you run, you need to have a mobile website.
A mobile website is one that's designed specifically for mobile devices like smartphones and tablet computers. Regular sites that are designed for PCs don't look quite right on mobile devices. They can also be hard to navigate.
Why the World Loves Mobile
Mobiles are taking off because the technology on our phones has finally improved to the point where you can basically do everything. You can surf the internet, check your Facebook.